The "I AM" Blog

Every young boy has a spark of creativity inside—sometimes it shows up in wild stories, inventive games, or the way he builds with blocks and LEGOs. Giving boys a space to explore their ideas can help them feel confident, curious,...
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There’s a certain kind of thinking that doesn’t always get noticed. It shows up when you ask “why not?” instead of “what’s the rule?” It’s in the way you daydream during car rides, rearrange your room five times in one...
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Teen years are a time of discovery, self-expression, and big ideas. Sometimes inspiration strikes out of nowhere, and other times it needs a little nudge. Journaling can be the perfect space to experiment, reflect, and let your imagination run wild...
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Ideas don’t always show up when you want them to. They barge in while you're mid-rep at the gym, stuck in traffic, or halfway through fixing a leaky pipe. For a lot of men, thinking differently means carving out time...
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Some boys climb trees just to see what the world looks like from a different angle. Some take apart remote controls because they need to know what’s inside. Others make up games with rules that change every 30 seconds—and somehow,...
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