The "I AM" Blog

Girls think in ways that can surprise you—often soft, sometimes wild, always with their own rhythm. Some like to line up pencils and draw quietly for hours. Some invent dances while singing into hairbrushes. Others rearrange furniture in their dollhouses...
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Some kids are idea machines. Others need a little space and quiet to find their spark. Either way, creativity shows up in ways that don’t always look the same. A cardboard box becomes a spaceship. A stick becomes a microphone....
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There are moments when the usual way just doesn’t cut it. The same pitch, the same workflow, the same conversation—it starts to feel like a loop with no off-ramp. For a lot of men, this can be the moment when...
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There’s something electric about a new idea sparking to life. For women juggling so many roles, finding space for creativity and fresh thinking can sometimes feel like a challenge. Yet, creativity isn’t reserved for artists or inventors-it lives in every...
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Some boys carry a lot and don’t always know what to do with it. Frustration, mistakes, wins that no one noticed, or moments when it all felt too much. These prompts are made for boys who are still figuring things...
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